What is the aim of using grounded theory in qualitative research?

The aim of using grounded theory in qualitative research is to develop a theory based on systematically gathered and analyzed data. Grounded theory is particularly valuable in situations where existing theories may not apply or when researchers seek to understand a new phenomenon. By collecting and analyzing data inductively, researchers obtain insights directly from participants, which can lead to the emergence of new theoretical frameworks. This approach allows for a deep exploration of experiences and social processes, capturing the complexity of human behavior.

The systematic gathering and analysis of data are key elements in grounded theory, as they enable researchers to build a theory that is closely tied to the realities observed in the data, rather than forcing data to fit pre-existing theoretical constructs. This iterative process ensures that the final theory is grounded in the actual experiences and contexts of those studied, making it more relevant and applicable.